Wednesday, November 26, 2008

‘AIS’ now goes up front in identifying the name and brand of the school.

The interesting and exciting news is the image makeover for AIS. Around the school and wider community, we all call ourselves AIS informally. Today we are moving to incorporating the AIS brand (moniker) into our formal name.

We are identified as, AIS The International School.
This works for the school on a number of different fronts:
  • Our short name (AIS) is now upfront in our formal name offering identity and formality as well as the familiar ‘moniker’
  • AIS is shorter to use, a bit more progressive and upbeat, so people will find it easier to repeat and identify with us
  • AIS still retains our linkage to the American International Schools
  • AIS The International School promotes our international applicability to all nationalities
  • AIS The International School highlights our International Curriculum, International Accreditation and the International Baccalaureate program
  • AIS The International School promotes AIS as The International School of choice in Sydney, Australia
  • AIS The International School has a wider appeal to the Australian community – where in the past they may have been confused as to its suitability for their families
The changes will be subtle in nature and only modify our existing logos. We will incorporate AIS The International School into the logo for the website, email address and letterheads; with a change in font on the website and stationery.

Everything else you like about the school remains the same:
  • International Curriculum – International Baccalaureate and US High School Diploma and SATs giving entry into universities worldwide including Australia
  • International Calendar – offering seamless transition to/from overseas
  • Small Class sizes – giving individual attention to your students
  • Co- education from Pre-K to 12 - for all children in the family at school together
Above all, at AIS The International School, we believe that International Education is for everyone, and if not a right, is surely an aspiration.

Regards,
Charles Nolan
Director
AIS The International School
216 Pennant Hills Road
Carlingford NSW 2118
Australia

Web: www.amschool.com
Linked In URL: http://www.linkedin.com/in/charlesnolan